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Expert Interview (Part 2) Avishai Sharon’s Tips and Best Practices for Data-Driven Marketing – Business Intelligence Info

Expert Interview (Part 2) Avishai Sharon’s Tips and Best Practices for Data-Driven Marketing – Business Intelligence Info

InPart1ofthisinterview,AvishaiSharondiscussedthevalueofmarketingpersonalization。

Intoday’spost,heshareshisexpertiseincontentmarketingtoprovidetipsandbestpracticesfordrivingresultswithdata-drivenmarketing。

Whatarethemostcommonmistakesoroversightsyouseebrandsmakingwiththeircontentmarketing?

Whatisthefalloutofthesemistakes?

Herearesomemistakeswearecomingacrossandsomethatadmittedly,wealsodoourselves:

Nothavingcleargoals–goingbacktomypointabove,thisaffectstheentirefeedbackloopofmeasurement,analysisandoptimization。

Likeeveryaspectofthebusiness,itisveryhardtogrowwithoutanorthstar。

Notcreatingcontentinaconsistentmanner–that’ssomethingwealsostrugglewith。

Thefalloutisthatitcantakeweeksbetweenpostsandthere’sariskofaudienceslosingengagement。

Ontheotherhand,Ithinkit’smoreimportantnottocompromisequalitysoratherthanchurningoutfluff,wefocusondeeperpiecesthatmaytakemoretime。

Notconnectingthecontenttocalltoactions?

–itisanopportunitytogetmoreleadsanddemos,whynotuseit?

Whatshouldcompaniesbedoingwiththeirmarketingdatatodaytoprepareforfuturesuccess?

Withregardstodata,companiesshouldbemindfultotwomajorpoints–collectionandstructure。

Datacollection?

ismakingsureyouarecollectingasmuchinformationregardingthesourcesoftrafficandbehaviorofyourusersonfromthesite。

Forexample,trackingeveryvisit,itssource,whendidtheyreturn,whattheyread,whicheventstheycompleted,etc。

Makesureyouhavefullaccesstothisinformationsothatyoucanaccessitwithoutrestriction。

Datastructure?

ismakingsureitisstructuredsothatyoucanperformmeaningfulqueriesonit。

Thismayrequireintegrationbetweenthevariousmarketingsystemssothatyoucanachievecontinuoustracking。

Whataretheessentialtoolsforcompaniestonotonlycollectdata,butalsoprocessit,visualizeitandcomeupwithstrategiesbasedonit?

Whatshoulddata-drivenmarketingdepartmentsbeinvestingin?

Oursolution,TrenDemon,helpsmarketerscollectandvisualizetheimpactofcontentmarketingonbusinessgoalsaswellasautomaticallyimproveresultswithpersonalization。

Butthereareothertoolsoutthereforthecollectionandvisualizationofdataforinsights,fromthemorecomplexBIsystemstothesimpleranalyticstool。

Moreimportantthanthetoolsthemselves,it’saboutrecognizingthevalueofinsightsfromdataandactivelytestingandinvestinginvarioustools。

Whattrendsorinnovationsincontentand/ordata-drivenmarketingareyoufollowingtoday?

Whydotheyinterestyou?

I’malwaysfascinatedbynewvisualizationtoolsandnewwaysofmakingdatamoreaccessible。

Anotherfieldthatwearepassionateaboutispredictiveinsights,atrendthathasbeenacceleratedbytheproliferationofAIintothemarketingtechnologyspace。

Ithinktheconvergenceofbettervisualizationtogetherwithautonomouscapabilitiesofmarketingtechnologies,helpbringoutthebestinbothmanandmachine。

Especiallyincontentmarketing,humanmarketersplaytheleadrole。

Theiruniqueabilitytocreatestoriesandexplorealternativefuturesisfoundationforgreatcontent。

Today,technologycanempowerthemwithdataandinsightstohelpbetterguideandfocustheirefforts,andmakesuretheystayoncoursetowardstheirnorthstar。

It’stimetoputyourlegacydatatoworkforyou。

Planandlaunchsuccessfuldatalakeprojectswithtipsandtricksfromindustryexperts–downloadournewestBuildingaDataLakechecklistreporttoday!

Letsblockads!

(Why?

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