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Microsoft Dynamics Helps With Businesses on the Go – Stories

Microsoft Dynamics Helps With Businesses on the Go – Stories

REDMOND,Wash。

July10,2007Itsnosecretthattherightbusinessapplicationcanhelpincreaseworkerproductivityandboostanorganizationsbottomline。

Toextendthosebenefitstotheincreasingnumberofpeoplewhoworkoutsideoftheoffice,MicrosofthasdevelopedMicrosoftDynamicsAXMobileSalesandtheMicrosoftDynamicsMobileDevelopmentTools,anewsolutionandasetoftoolsforcustomersandpartnerstodevelopmobileapplicationsthatworkwithMicrosoftDynamicsAX。

ThesolutionMicrosoftDynamicsAXMobileSales,enablesafieldsalespersontoplaceandtrackorders,lookupsaleshistoryandcampaignswhileontheroadvisitingcustomers。

Thetoolsascalable,componentizedplatformfordevelopingandcustomizingmobilesolutionsforMicrosoftDynamicsAX,includeasetofdeploymentandintegrationservicesthatenableeasymobiledeploymenttoworkersacrosstheglobe。

Partnersolutionsbuiltonthisframeworkwillhelpfulfillthepromiseofbusinessapplicationstoofferbettervaluewhereworkisoftendone,awayfromthedeskandonthego。

Inaddition,andtooffercustomersacompletemobilesolutioninbothhardwareandsoftware,MicrosofthasjoinedforcesonthesemobilesolutionswithMotorola,whichwillprovideaglobal,marketleadinglineofmobiledevicesthatenablebarcodescanningandothermobilefeaturesonWindowsMobile。

Withcommoneventsforpartnersandco-marketingactivities,MotorolaandMicrosoftseektoenabletheirchannelstoworktogethertodeliveracompletemobilesolutiontocustomers。

Tolearnmoreabouthowthismobileofferingwillhelptodaysbusinessesworksmarter,PressPassspokewithMicrosoftsMogensElsberg,generalmanagerofDynamicsAX/NAVandBjarneSchon,productunitmanager,MobileApplicationsGroup。

PressPass:WhatisMicrosoftannouncingatWorldwidePartnerConference2007?

Mogens:TodayMicrosoftDynamicsannouncestheavailabilityofmobilesolutionsforMicrosoftDynamicsAX,includinganewmobileapplicationandsoftwaredevelopmenttoolsthatextendthevalueoftheMicrosoftDynamicsAXbusinessmanagementsolution。

AspartofstrategyMicrosoftDynamicsisalsoannouncinganadditionalpartnershipwithMotorola,withthegoalofhelpingthepartnerchannelsofbothcompaniescollaboratetodelivercompletemobilesolutionsthatincludebothmobilelineofbusinesssoftwareandmobiledevices。

Thesolutionswereannouncingtodayareonlythefirststep。

Weknowthatthemobileworkforceneedsflexible,familiarsolutionsthathelpthembemoreproductive,andweregoingtodemonstrateincreasingfocusonextendingourbusinessapplicationstothemobileenvironment。

MobilesolutionsforMicrosoftDynamicsCRMarealreadyinthemarketandinusebycustomers;withthisannouncement,werebringingthebenefitsofmobiletechnologytoourMicrosoftDynamicsAXcustomers。

Overtime,wellcontinuetobringnewmobilesolutionsandtechnologytoalltheMicrosoftDynamicsbusinesssolutions。

PressPass:Howdoesthismobilesolutioncatertotheneedsofthemobileemployee?

Bjarne:Bydeliveringrole-tailored,task-orientedmobileapplications,wereenablingmobileworkforcestoworkmorequicklyandmoreefficiently。

Theynowhavethedatatheyneedwhentheyneeditontheroadandnotstuckbackattheoffice。

Wevetargetedthemobileapplicationsspecificallytotheformfactorofthemobiledevice,makingthemintuitiveforpeopletouse。

Forexample,consideramobilesalespersonthatismakingsalescalls。

Thatpersonmaybetalkingwithacustomerandneedtochecksaleshistoryforthecustomer,thentakeanorder。

MicrosoftDynamicsAXMobileSalesletsthemdothat,providingimmediateanswerstothecustomerandimprovingtheordertocashcycleforthecompany。

Also,wearenotonlyreleasingapplications:wehaveextendedtheMicrosoftMobileplatformwithtoolsandframeworksthatenablecustomers,partnersandISVstobuildspecializedapplicationsforMicrosoftDynamicsAX,whichmeansthatcustomersareabletoquicklyproducehigh-qualitysolutionsthatmeettheirspecificneeds。

Weveinvestedheavilyandfollowedstringentdesignprinciplestoensureanexcellentmobileexperienceforboththeuserandthedeveloper。

PressPass:Howwillthesebenefitsimpactcustomers?

Bjarne:Forexample,Masterplast,abuilding-materialwholesalecompanyworkingwithpartnerXAPTofHungary,isalreadyusingmobilesolutionstoimproveitsfieldsalesefficiency。

Wherevertheyare,Masterplastsalesrepresentativescanenterandmodifyreal-timecustomer,salesandinventorydata:reviewsalesorders,on-handinventorydata,paymentstatus,creditavailabilityandaccessMasterplastsspecialloyaltysystem。

Thentheycanimmediatelytransmitsalesinformationbacktotheheadoffice。

InjustashorttimeMasterplastisalreadyreportingthatthissolutionisallowingsalesrepresentativestospend20percentmoretimeoncustomerserviceratherthanerrorproneadministrativetasks。

PressPass:CanyoutellusmoreaboutthepartnershipwithMotorola?

Mogens:ThepartnershipwithMotorolaforthisinitiativeisanextensionoftheoverallMicrosoft-Motorolapartnershipandisdesignedtohelpourchannelpartnersdeliveracompletemobilesolutioninbothhardwareandsoftware。

ItsnaturalforMicrosoftschanneltoworkwithMotorolaschannel,becausecustomersneeddevicesaswellassoftwareinanymobiledeployment。

MicrosoftandMotorolawillbeengaginginanumberofco-marketingactivitiesworldwidetoencourageevengreaterchannelcooperationtohappen。

Forexample,wevedesignedeventstobringthesechannelstogether,sothatbothtypesofpartnerscancontributetheiruniqueexpertise:MicrosoftDynamicspartnerscontributeexperienceinimplementingbusinessapplicationstofittheircustomersbusinessrequirements,andMotorolapartnerscontributeskillindeployingdevicesanddesigningmobilebusinessprocesses。

PressPass:WhatistheopportunityforMicrosoftDynamicsAXandMotorolachannelpartners?

Mogens:ThesemobilesolutionsenableMicrosoftDynamicsAXchannelpartnerstoprovidenewvalueforexistingcustomers,aswellastargetawholenewsetofcustomersforwhommobileisastrategicelementoftheirbusiness。

Theycandothisinoneoftwoways:

MicrosoftDynamicsAXpartnerscanteamupwithotherpartnerswhohaveexpertiseinmobiletechnologiestodeliverthecompletesolutiontocustomers。

Inthiscase,theMicrosoftDynamicsAXpartnerswouldprovidetheexpertiseinintegratingandcustomizingthemobilesolutiontoworkwithMicrosoftDynamicsAX。

Or,MicrosoftDynamicsAXpartnerscanprovidethecompletemobilesolutionandallrelatedservices,includingtheintegrationtoMicrosoftDynamicsAX。

Inthiscase,partnerswouldneedtodevelopexpertiseinmobiledevicesandtechnologies。

MotorolachannelpartnerswillnowalsobeabletoworkwithsolutionsthatintegrateseamlesslytoMicrosoftDynamicsAX,meaningtheycanspendmoretimedevelopingorimplementingmobilesolutionsforcustomers。

TheycanalsoworkwithMicrosoftDynamicsAXpartnerstodeliveracompletesolution。

PressPass:Whataboutindependentsoftwarevendors(ISVs)?

Howcantheytakeadvantageofthisopportunity?

Bjarne:ISVscanusetheMicrosoftDynamicsMobileDevelopmentToolstobuildend-to-endsolutionsforMicrosoftDynamicsAX,createverticalapplicationsquickly,andreducetheapplicationdevelopmenttimeformobileimplementations。

Thisispossiblebecauseofanopenarchitecturethatenablesout-of-the-boxintegrationwithMicrosoftDynamicsAX。

Inaddition,ISVswillbeabletoselltheirsolutionsinpartnershipwithboththeMotorolaandMicrosoftDynamicschannels。

Forexample,SpectraInterface,aMicrosoftpartnerwithofficesinAustralia,theUnitedKingdom,andtheUnitedStates,isalreadydevelopingtwosolutionsusingtheMobileDevelopmentTools,includingonefocusedontheagedcaremarketinthehealthcareindustry。

Theyreportthatthesetoolshaveenabledthemtocutdevelopmenttimeoftheirmobileapplicationsbyapproximately60percent。

Thisgivesthemtheadvantagetogettomarketfasterandtoofferthesolutionsthatcustomerswantandneed。

PressPass:WhatsnextformobilesolutionsandMicrosoftDynamicsAX?

Mogens:Webelievestronglyinenablingthemobileworkforce,andwewillcontinuouslybringoutadditionalmobileapplicationsforMicrosoftDynamics。

Forexample,wereworkingonamobilebusinessintelligenceapplicationforexecutives,aswellasotherrole-tailoredsolutions。

WerealsoplanningtoaddmorelanguagesandcountrylocalizationsformajorEuropeancountriesbyendofyear2007。

Inaddition,weplantonextenableMicrosoftDynamicsNAVwithmobilesolutions。

Finally,andprobablymostimportantly,webelievepartnerswillbuildalargenumberofgreatsolutionsusingthistechnologytoextendthevalueofMicrosoftDynamicstomobileworkers。


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